Corner Media and TransitScreen Partner to Provide Real-Time Transit-Related Information at Key Transit Locations Throughout Corner Media’s Digital Display Network
WASHINGTON, D.C. – December 21, 2015 – Corner Media, a location-based digital media company with a focus on premier, high pedestrian traffic locations, is partnering with TransitScreen to provide real-time transit information throughout Washington, D.C.
Corner Media’s digital screens display full motion ads in multiple locations with high foot-traffic such as L’Enfant Plaza, Union Station, and along D Street, G Street, and M Street. Their partnership with TransitScreen enables Corner Media to add to their ad supported content TransitScreen’s real-time display of all public transportation options, specific to each of their locations, such as subway, bus, train, bikeshare, and carshare.
“Adding TransitScreen’s software to Corner Media’s digital displays creates tremendous value for our clients and the commuters who pass our screens every day,” says Joe Kunigonis, President of Corner Media. “For DC commuters, the real-time information helps to make more informed decisions about how they’re getting around the city. For advertisers, displaying transit information in specific locations increases the consumer dwell time at our screens, giving advertisers the opportunity for more unique impressions. The solution can also be a powerful tool for local municipalities when they need to make public announcements about street closures, weather or other emergencies.”
Corner Media’s initial integration with TransitScreen in DC has been successful, and the two companies are jointly expanding to other markets.
“Time is the only thing all people share and wish we had more of. Together with Corner Media, we will reach a broader audience and save more people’s time,” said TransitScreen Co-Founder and COO Ryan Croft. “This partnership makes cities smarter and improves property values.”
To learn more about Corner Media’s digital advertising solutions and their partnership with TransitScreen, contact Michelle Reis at email@example.com.
About Corner Media
Corner Media’s products draw from the scientific research of Dr. Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, who also chairs Corner Media’s Scientific Advisory Board. His research found that consumers typically see, process, and retain an ad’s meaning (“ad gist”) within the first few seconds of seeing it. If the consumer attains a high-level understanding of the ad immediately (“gist perception”), the ad is much more likely to generate interest and, consequently, increase brand awareness. Corner Media is a location-based digital media company that brings together traditional outdoor and digital media. The company focuses on choice, high-pedestrian traffic locations – the irreplaceable community corners – where brands can reach their ideal customers. Corner Media offers innovative outdoor campaigns, including digital displays and cutting-edge mobile advertising products with advanced targeting capabilities. For more information, visit www.cornermedia.com
About TransitScreen, Inc.:
TransitScreen is a global information company based in Washington, D.C. Today, the company helps millions of people and cities across North America and Europe save time by providing local information at a glance.